With
Keith Joseph ruling himself out of the running, even before the race had
started, Thatcher decided to rule herself in, on the grounds that ‘someone who
represents our viewpoint has to
stand’. In November 1974 she announced that she would be challenging Edward Heath
for the leadership of the Conservative Party.
She
was not an obvious choice, partly because she, following Joseph, had begun to
espouse the unfashionable cause of monetarism, and partly because the policies
she had pursued in her previous incarnation as education secretary under Heath
had led to her being dubbed by the Sun
‘the most unpopular woman in Britain’. In retrospect, given the controversy she
subsequently attracted, this was something of an overstatement. Her supposed
offence was absurdly innocuous – under pressure from the Treasury, the
statutory provision of free milk for schoolchildren was ended on her watch –
but the tabloid sobriquet ‘Margaret Thatcher, Milk Snatcher’ had a pleasing
enough ring, and it lingered long in the memory.
An
entry in Kenneth Williams’s diary in January 1972 captured some of the reaction
to her time at education, as well as offering a foretaste of future protests:
‘There were barriers at Downing Street and mounted police. It depressed me very
much. The bawling long-haired youths shouting “Thatcher Out!” and carrying
coffins expressing sentiments like “Maggie Dead” etc was the spectacle of only
another form of fascism.’
Mostly,
though, Thatcher was an improbable candidate for the simple reason that she was
a woman. That was, for the media, the overriding issue, and coverage of her
tended to be couched in terms of her appearance, with a particular focus on her
headwear. When she was education secretary, the Sunday Telegraph had described her as being ‘sometimes rather
pretentious and given to the smart hat and neat pearls favoured by suburban
ladies coming to Tory conferences for the first time’, and the image still
dominated the declaration of her candidacy.
‘Try
to forget her plummy voice and her extravagant hats and her Dresden-shepherdess
appearance,’ advised the Daily Mirror.
‘She is the toughest member of the Shadow Cabinet, and even if she doesn’t win
the battle for the Tory leadership she may yet be responsible for bringing down
Ted Heath.’ But even Enoch Powell, who had as good a claim as any to be her
trailblazer, had trouble forgetting these things, insisting that the Tories
couldn’t possibly elect her: ‘They wouldn’t put up with those hats and that
accent,’ he shuddered. It was an image of which she was well aware, describing
herself defiantly as ‘a middle-aged lady who likes hats’.
It
was noticeable that when she did emerge as Heath’s successor, in February 1975,
it was the handful of women Labour MPs who were the first to celebrate the
achievement. ‘I am very pleased,’ said Gwyneth Dunwoody, while Joyce Butler
went further: ‘Absolutely splendid. I am delighted. It is time we had women in
the top jobs.’ And Shirley Williams added, ‘I cannot help admitting privately,
as a woman, being pleased to see that in the Tory Party, of all parties, a
woman has broken through.’
Thatcher’s
victory in the 1975 leadership contest was no great endorsement of monetarism.
Indeed it is doubtful how many of those who voted for her in the first ballot
(when she defeated Heath), let alone in the second, when she saw off all other
challengers, understood or believed her deeply held, if newly acquired,
convictions on economics. The support was instead predicated on her courage in
volunteering to bell the cat: ‘She’s the only man among them,’ was the phrase
going around Westminster.
‘Suddenly
Mrs Thatcher stands out among the Tory dwarfs like a life-size Snow White,’
editorialized the Daily Mirror before
the first ballot. ‘A very tough Snow White.’ But it warned that if she became
leader, the Conservatives would be taking on an image that was ‘Dominatingly
middle-class. Suburban. Anti-union. Even more Southern English than it is now.’
It was precisely this image that excited those who sought hope in Thatcher’s
election. The Daily Mail leader
column that welcomed her arrival put it in the context of the great enemy of
the right: ‘The majority of the British people do not want socialism. They do
not want Bennery.’ The only question was whether this bold experiment of having
a female leader might misfire and inadvertently hand the future to Tony Benn.
1 comment:
During recent days I have exhausted myself debating the legacy of Maggie with friends (actually 'exhausted' and 'debate' is a bit of an exageration given that we all agreed that we disagreed with the general thrust of her policies!) Do you anticipate increased interest in 'Rejoice, Rejoice! and the Andy McSmith and Graham Stewart books about the eighties?
Post a Comment