Apostrophe's

It's obviously not worth getting too upset by the misuse of apostrophes in modern society, but even so I feel that this example is too good to pass by without note:

It comes, splendidly enough, from an article by Peter Hitchens (who, I suspect, rather cares about such things), published in the Daily Mail's Right Minds pages, which are edited by Simon Heffer (who very definitely cares).